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    Nir Eyal, author portrait
    © Justin Patterson Photography

    Nir Eyal

    Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
    Beyond Belief
    Beyond Belief
    The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results
    Nir Eyal
    Hardcover
    Mar 10, 2026
    Hooked
    Hooked
    How to Build Habit-Forming Products
    Nir Eyal
    Hardcover
    Nov 04, 2014

    Books

    Beyond Belief
    Beyond Belief
    The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results
    Nir Eyal
    Hardcover
    Mar 10, 2026
    Hooked
    Hooked
    How to Build Habit-Forming Products
    Nir Eyal
    Hardcover
    Nov 04, 2014

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