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    Beyond Belief

    The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results

    Author Nir Eyal
    with Julie Li
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    Hardcover
    $30.00 US
    | $41.99 CAN
    Penguin Adult HC/TR | Portfolio
    On sale Mar 10, 2026 | 304 Pages | 9780593852033
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    What if the real obstacle isn't your effort, your discipline, or your circumstances, but what you believe is possible?

    Behind every endeavor are beliefs that shape outcomes. Most people never question those beliefs, even when they hold them back. Beyond Belief by bestselling author Nir Eyal (Indistractable, Hooked) reveals one counterintuitive truth: these beliefs aren't facts. They're tools. Understand how they work, and you can set them aside when they are unhelpful and replace them with better ones to change what's possible for you.

    Backed by the latest neuroscience and psychology research, Eyal shows you how your hidden assumptions filter what you see, what you attempt, and what you achieve, and gives you a clear, practical method to change them. Learn how to:

    <ul type="disc">
  • See what others miss – Beliefs filter your perception. Shift them, and options that were invisible come into view.
  • Stay grounded under pressure – Change how you respond to uncertainty so steadiness becomes your default, not something you force.
  • Break costly patterns – Improve your health, relationships, and career by removing interference – not adding more effort.
  • Expand what you think you're capable of – Your limits aren't fixed. They're learned. And what's learned can be relearned.

    • Once you understand how belief really works, you can stop fighting yourself — and start building change that lasts.
    “A brilliant, science-backed guide that will change how you see yourself and what’s possible. I wish I read this book 10 years ago.”
    —STEVEN BARTLETT, podcaster and bestselling author of The Diary of a CEO

    “Beyond Belief is a rare book—deeply researched, genuinely useful, and surprisingly moving.
    —GRETCHEN RUBIN, bestselling author of The Four Tendencies and Better Than Before

    “Eyal shows how beliefs act as mental tools, and how learning to choose the right ones can unlock lasting motivation, resilience, and progress.”
    —CHARLES DUHIGG, bestselling author of The Power of Habit and Supercommunicators

    “If you want to think more clearly, feel better, and do your best work, read Beyond Belief.”
    —ALI ABDAAL, YouTuber and bestselling author of Feel-Good Productivity

    “You’ll reach the final page with both a new understanding of yourself and a suite of tools to propel your life forward.”
    —DANIEL H. PINK, bestselling author of Drive

    “A remarkable guide … An empowering book that feels both deeply human and refreshingly practical.”
    —LORI GOTTLIEB, bestselling author of Maybe You Should Talk to Someone

    “I found it inspiring precisely because it rejects the syrupy promises of ‘positive thinking’ in favor of a rigorous, action-oriented approach to shaping our beliefs and therefore our lives.”
    —OLIVER BURKEMAN, bestselling author of Four Thousand Weeks and Meditations for Mortals

    “Beyond Belief is the book I needed somebody to write, and I’m so glad that Nir Eyal wrote it. I absolutely devoured this book.”
    —DEREK THOMPSON, bestselling author of Hit Makers and coauthor of Abundance

    “Nir Eyal has written the guide for anyone ready to step into their higher potential. It’s the kind of book that sparks revolutions in how we think and lead.”
    —VISHEN LAKHIANI, founder of Mindvalley

    “This is clear thinking for the inner world, a mental model for upgrading the software of the mind.”
    —SHANE PARRISH, author of Clear Thinking
    © Justin Patterson Photography
    Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. View titles by Nir Eyal

    About

    What if the real obstacle isn't your effort, your discipline, or your circumstances, but what you believe is possible?

    Behind every endeavor are beliefs that shape outcomes. Most people never question those beliefs, even when they hold them back. Beyond Belief by bestselling author Nir Eyal (Indistractable, Hooked) reveals one counterintuitive truth: these beliefs aren't facts. They're tools. Understand how they work, and you can set them aside when they are unhelpful and replace them with better ones to change what's possible for you.

    Backed by the latest neuroscience and psychology research, Eyal shows you how your hidden assumptions filter what you see, what you attempt, and what you achieve, and gives you a clear, practical method to change them. Learn how to:

    <ul type="disc">
  • See what others miss – Beliefs filter your perception. Shift them, and options that were invisible come into view.
  • Stay grounded under pressure – Change how you respond to uncertainty so steadiness becomes your default, not something you force.
  • Break costly patterns – Improve your health, relationships, and career by removing interference – not adding more effort.
  • Expand what you think you're capable of – Your limits aren't fixed. They're learned. And what's learned can be relearned.

    • Once you understand how belief really works, you can stop fighting yourself — and start building change that lasts.

    Reviews

    “A brilliant, science-backed guide that will change how you see yourself and what’s possible. I wish I read this book 10 years ago.”
    —STEVEN BARTLETT, podcaster and bestselling author of The Diary of a CEO

    “Beyond Belief is a rare book—deeply researched, genuinely useful, and surprisingly moving.
    —GRETCHEN RUBIN, bestselling author of The Four Tendencies and Better Than Before

    “Eyal shows how beliefs act as mental tools, and how learning to choose the right ones can unlock lasting motivation, resilience, and progress.”
    —CHARLES DUHIGG, bestselling author of The Power of Habit and Supercommunicators

    “If you want to think more clearly, feel better, and do your best work, read Beyond Belief.”
    —ALI ABDAAL, YouTuber and bestselling author of Feel-Good Productivity

    “You’ll reach the final page with both a new understanding of yourself and a suite of tools to propel your life forward.”
    —DANIEL H. PINK, bestselling author of Drive

    “A remarkable guide … An empowering book that feels both deeply human and refreshingly practical.”
    —LORI GOTTLIEB, bestselling author of Maybe You Should Talk to Someone

    “I found it inspiring precisely because it rejects the syrupy promises of ‘positive thinking’ in favor of a rigorous, action-oriented approach to shaping our beliefs and therefore our lives.”
    —OLIVER BURKEMAN, bestselling author of Four Thousand Weeks and Meditations for Mortals

    “Beyond Belief is the book I needed somebody to write, and I’m so glad that Nir Eyal wrote it. I absolutely devoured this book.”
    —DEREK THOMPSON, bestselling author of Hit Makers and coauthor of Abundance

    “Nir Eyal has written the guide for anyone ready to step into their higher potential. It’s the kind of book that sparks revolutions in how we think and lead.”
    —VISHEN LAKHIANI, founder of Mindvalley

    “This is clear thinking for the inner world, a mental model for upgrading the software of the mind.”
    —SHANE PARRISH, author of Clear Thinking

    Author

    © Justin Patterson Photography
    Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. View titles by Nir Eyal

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