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Coercion

Why We Listen to What "They" Say

Author Douglas Rushkoff
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Paperback
$24.00 US
| $32.00 CAN
Penguin Adult HC/TR | Riverhead Books
On sale Oct 01, 2000 | 304 Pages | 978-1-57322-829-9
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Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.
© Johannes Kroemer
Douglas Rushkoff is a widely known media critic and documentarian. He has written ten books, and his documentaries include Frontline’s award-winning “The Merchants of Cool” and “The Persuaders.” He teaches media studies at the New School, hosts The Media Squat on radio station WFMU, and serves on the board of directors of the Media Ecology Association, the Center for Cognitive Liberty and Ethics, and the National Association for Media Literacy Education. He has won the Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology and was the first winner of the Neil Postman Award for Career Achievement in Public Intellectual Activity. View titles by Douglas Rushkoff
Introduction: They Say
Chapter One: Hand-to-Hand
Chapter Two: Atmospherics
Chapter Three: Spectacle
Chapter Four: Public Relations
Chapter Five: Advertising
Chapter Six: Pyramids
Chapter Seven: Virtual Marketing
Postscript: Buyer's Remorse

Bibliography
Notes
Index

About

Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

Author

© Johannes Kroemer
Douglas Rushkoff is a widely known media critic and documentarian. He has written ten books, and his documentaries include Frontline’s award-winning “The Merchants of Cool” and “The Persuaders.” He teaches media studies at the New School, hosts The Media Squat on radio station WFMU, and serves on the board of directors of the Media Ecology Association, the Center for Cognitive Liberty and Ethics, and the National Association for Media Literacy Education. He has won the Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology and was the first winner of the Neil Postman Award for Career Achievement in Public Intellectual Activity. View titles by Douglas Rushkoff

Table of Contents

Introduction: They Say
Chapter One: Hand-to-Hand
Chapter Two: Atmospherics
Chapter Three: Spectacle
Chapter Four: Public Relations
Chapter Five: Advertising
Chapter Six: Pyramids
Chapter Seven: Virtual Marketing
Postscript: Buyer's Remorse

Bibliography
Notes
Index

Other Books by this Author

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