Why doesn’t the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone?

What is the systemic problem that sets the rich against the poor and the technologists against everybody else?

When protesters shattered the windows of a bus carrying Google employees to work, their anger may have been justifiable, but it was misdirected. The true conflict of our age isn’t between the unemployed and the digital elite, or even the 99 percent and the 1 percent. Rather, a tornado of technological improvements has spun our economic program out of control, and humanity as a whole—the protesters and the Google employees as well as the shareholders and the executives—are all trapped by the consequences. It’s time to optimize our economy for the human beings it’s supposed to be serving.

In this groundbreaking book, acclaimed media scholar and author Douglas Rushkoff tells us how to combine the best of human nature with the best of modern technology. Tying together disparate threads—big data, the rise of robots and AI, the increasing participation of algorithms in stock market trading, the gig economy, the collapse of the eurozone—Rushkoff provides a critical vocabulary for our economic moment and a nuanced portrait of humans and commerce at a critical crossroads.

“Douglas Rushkoff is one of today’s most incisive media theorists and a provocative critic of our digital economy. He’s also fun to read.”
—WALTER ISAACSON, president and CEO, The Aspen Institute, and author of The Innovators

“If you don’t know Rushkoff, you’re not serious about figuring out what’s going to happen next.”
—SETH GODIN, author of Linchpin

“Thoughtful, provocative, and essential reading for our economic moment.”
—JOI ITO, director, MIT Media Lab

“We’ve optimized for growth. But have we lost our way? As an economy? As a community? As a society with a value proposition that doesn’t make sense on a human or economic level? Rushkoff asks questions that matter. A challenging and necessary read.”
—SHERRY TURKLE, author of Reclaiming Conversation

“Every great advance begins when someone sees that what everyone else takes for granted may not actually be true. Douglas Rushkoff questions the deepest assumptions of the modern economy and blazes a path toward a more human-centered world.”
—TIM O’REILLY, founder, O’Reilly Media

“Douglas Rushkoff is a true digital visionary. Read this rousing call to reboot our society from the bottom up before it’s too late.”
—ASTRA TAYLOR, filmmaker and author of The People’s Platform

“In what could be seen as a crisis, Rushkoff shares his smart, optimistic, and pragmatic perspective about how both businesses and consumers can reimagine today’s current economic operating system in the digital age—and prosper.”
—BONIN BOUGH, chief media and e-commerce officer, Mondelēz

“Powerful truth telling… The crux of the argument that Rushkoff makes is that the digital economy is a house of cards built on fictional growth metrics that drive companies to raise money, undercut human workers, sell on the public markets and then—almost inevitably—collapse under the weight of public market demands.”
—Forbes

“A brilliant, bomb-hurling critique of the flaws in our digital economy, identifying what has gone wrong and what can be done about it.”
—Financial Times

“A powerful exposé of an underdiscussed downside to the digital revolution.”
—Kirkus Reviews

Douglas Rushkoff is a widely known media critic and documentarian. He has written ten books, and his documentaries include Frontline’s award-winning “The Merchants of Cool” and “The Persuaders.” He teaches media studies at the New School, hosts The Media Squat on radio station WFMU, and serves on the board of directors of the Media Ecology Association, the Center for Cognitive Liberty and Ethics, and the National Association for Media Literacy Education. He has won the Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology and was the first winner of the Neil Postman Award for Career Achievement in Public Intellectual Activity. View titles by Douglas Rushkoff

Educator Guide for Throwing Rocks at the Google Bus

Classroom-based guides appropriate for schools and colleges provide pre-reading and classroom activities, discussion questions connected to the curriculum, further reading, and resources.

(Please note: the guide displayed here is the most recently uploaded version; while unlikely, any page citation discrepancies between the guide and book is likely due to pagination differences between a book’s different formats.)

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Educator Guide for Throwing Rocks at the Google Bus

Classroom-based guides appropriate for schools and colleges provide pre-reading and classroom activities, discussion questions connected to the curriculum, further reading, and resources.