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Ecologies of Artistic Practice

Rethinking Cultural Economies through Art and Technology

Part of Leonardo

Author Ashley Lee Wong
Ebook (EPUB)
The MIT Press
On sale May 27, 2025 | 228 Pages | 9780262382762
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An in-depth look at how we make and circulate art today, and how creative and economic processes shape the meaning and value of artworks.

In Ecologies of Artistic Practice, Ashley Lee Wong explores the economic relationships of artists working at the nexus of art and technology as they negotiate a means to make art in a neoliberal creative economy. Wong looks at the diverse ways in which artworks circulate, both online and offline, in galleries, on digital platforms, and on media facades, and investigates some of the mechanisms that enable artists to create works, including selling artworks and NFTs, grants, licensing, commissions, and artist residencies. The book also looks at the ways in which artists collaborate with corporations and develop practices as commercial entities themselves.

The book provides unique insights into the diverse creative and economic processes that shape the meaning and value of artworks. Wong seeks to shift away from notions of individual authorship and finite artworks that can be bought and sold, and instead toward an understanding of artistic practices as collaborative, social, and cultural processes. Rather than critique this economy, Ecologies of Artistic Practice opens space for engaging in hypercommercialized contexts, while considering how money is not an end goal, but a means to initiate or continue an artistic process.
Ashley Lee Wong is Assistant Professor of Cultural Studies at the Chinese University of Hong Kong. She is Co-Founder and Artistic Director of MetaObjects, a studio facilitating digital production with artists and cultural institutions.
Ashley Lee Wong View titles by Ashley Lee Wong
Acknowledgments
Foreword
Introduction: Thinking Economies Ecologically
Beyond Precarity and Conditions of Disempowerment
Diverse Economies of Art and Technology
Ecologies of Artistic Practice
Processes of Making, Circulating and Organizing
Chapter 1: The Means to Make
Lorna Mills: The Separation of “Art” and “Work”
onformative: Carving Out a Practice Between Art and Design
LoVid: Shaping the Organization of Time and Labor
Facilitating Knowledge Flows
Chapter 2: Circulating in Post-Media Art Markets
Empty Gallery: The Variable Materialities of Conceptual Art
Licensing: Towards A Plural Conception of the Art Object
TRANSFER: Experiments with Distribution Formats for Immersive Media
From Ownership to Circulation
Chapter 3: Between Scarcity and Free Circulation in Digital Economies
Lorna Mills: GIFs as Poor Images and High Art
Sedition: Creating Artificial Scarcity
NFTs and The Financialization of Art
Beyond Scarcity, Towards Abundance
Chapter 4: Mechanisms of Corporate Patronage
Licensing for Media Facades
Brand Commissions
Corporate Artist Residencies
The Artist and the Corporation
Chapter 5: Collaborative Production
Xu Zhen: The Art of Incorporating
teamLab: Large Scale Artistic Collaborations
MetaObjects: Art Fabricators as Mediators
The Company as Collective
Conclusion: Artistic Practices in Process
Processes over Products
Artworks in Permutation
Collaborative Cultures
Shifting Roles, Fluid Identities
Bibliography
Index

About

An in-depth look at how we make and circulate art today, and how creative and economic processes shape the meaning and value of artworks.

In Ecologies of Artistic Practice, Ashley Lee Wong explores the economic relationships of artists working at the nexus of art and technology as they negotiate a means to make art in a neoliberal creative economy. Wong looks at the diverse ways in which artworks circulate, both online and offline, in galleries, on digital platforms, and on media facades, and investigates some of the mechanisms that enable artists to create works, including selling artworks and NFTs, grants, licensing, commissions, and artist residencies. The book also looks at the ways in which artists collaborate with corporations and develop practices as commercial entities themselves.

The book provides unique insights into the diverse creative and economic processes that shape the meaning and value of artworks. Wong seeks to shift away from notions of individual authorship and finite artworks that can be bought and sold, and instead toward an understanding of artistic practices as collaborative, social, and cultural processes. Rather than critique this economy, Ecologies of Artistic Practice opens space for engaging in hypercommercialized contexts, while considering how money is not an end goal, but a means to initiate or continue an artistic process.

Author

Ashley Lee Wong is Assistant Professor of Cultural Studies at the Chinese University of Hong Kong. She is Co-Founder and Artistic Director of MetaObjects, a studio facilitating digital production with artists and cultural institutions.
Ashley Lee Wong View titles by Ashley Lee Wong

Table of Contents

Acknowledgments
Foreword
Introduction: Thinking Economies Ecologically
Beyond Precarity and Conditions of Disempowerment
Diverse Economies of Art and Technology
Ecologies of Artistic Practice
Processes of Making, Circulating and Organizing
Chapter 1: The Means to Make
Lorna Mills: The Separation of “Art” and “Work”
onformative: Carving Out a Practice Between Art and Design
LoVid: Shaping the Organization of Time and Labor
Facilitating Knowledge Flows
Chapter 2: Circulating in Post-Media Art Markets
Empty Gallery: The Variable Materialities of Conceptual Art
Licensing: Towards A Plural Conception of the Art Object
TRANSFER: Experiments with Distribution Formats for Immersive Media
From Ownership to Circulation
Chapter 3: Between Scarcity and Free Circulation in Digital Economies
Lorna Mills: GIFs as Poor Images and High Art
Sedition: Creating Artificial Scarcity
NFTs and The Financialization of Art
Beyond Scarcity, Towards Abundance
Chapter 4: Mechanisms of Corporate Patronage
Licensing for Media Facades
Brand Commissions
Corporate Artist Residencies
The Artist and the Corporation
Chapter 5: Collaborative Production
Xu Zhen: The Art of Incorporating
teamLab: Large Scale Artistic Collaborations
MetaObjects: Art Fabricators as Mediators
The Company as Collective
Conclusion: Artistic Practices in Process
Processes over Products
Artworks in Permutation
Collaborative Cultures
Shifting Roles, Fluid Identities
Bibliography
Index

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