An exclusive account, design to delivery, from the designers of an automative icon, and its newest, soon-to-be legendary model, the Alfa Romeo 33 Stradale.
In 1967, Alfa Romeo created the 33 Stradale, considered one of the most beautiful automobiles of all time. In 2023, Alfa Romeo embarked on creating an heir to this legendary vehicle, producing just thirty-three cars that update and celebrate the famous original.
In its more than 110-year history, Alfa Romeo has produced cars admired for their design and performance. Henry Ford said he tipped his hat whenever an Alfa Romeo went by. And Enzo Ferrari, who drove an Alfa Romeo before becoming a great automaker himself, once remarked that “at Alfa Romeo they know how to sew gloves for flies.”
This book tells the story of the car’s history and epic redesign in the words of its makers, from the CEO who conceived the project, to the style director who reimagined its elegant lines, to the engineers who made its extraordinary performance a reality. Readers enter into the style center itself, viewing early drafts and the process of creating the prototype, and eventually the models customized for collectors worldwide, each of whom paid a high price for these exclusive vehicles before a single one was even produced.
"First unveiled in 1967, the original 33 Stradale became an instant legend—an emblem of Alfa Romeo’s dedication to design precision and engineering excellence. In 2023, the carmaker revisited this masterpiece, blending its historic elegance with state-of-the-art technology to create a modern homage that both honors and evolves the original. Alfa Romeo 33 Stradale is more than a book—it’s a visual and narrative journey through the reinvention of an icon. Join Stellantis COO Jean-Philippe Imparato, Alfa Romeo Chief Designer Alejandro Mesonero-Romanos, and other key figures as they reflect on the creative and technical challenges behind this remarkable project. With exclusive, never-before-seen images—from early sketches to final prototype—this volume offers an intimate look at automotive artistry in motion, and is set for release in September 2025." — UPSCALE LIVING MAGAZINE
"Alfa Romeo 33 Stradale: The Courage to Dream by Cristiano Fioro et al (Rizzoli) A lavish celebration of design and daring, the book traces the lineage of one of the world’s most admired automobiles, from its 1967 debut to its exclusive 2023 reinterpretation—limited to just thirty-three hand-crafted cars. With rare access to the Alfa Romeo style center, the book reveals early sketches, prototypes, and the meticulous process of reimagining the Stradale’s sinuous lines for a new generation. Featuring insights from the CEO, designers, and engineers, this volume situates the Stradale within Alfa Romeo’s storied 110-year history, where elegance and performance have long converged. A collector’s treasure, it chronicles the rebirth of an icon destined for legend." — INDULGE
An exclusive account, design to delivery, from the designers of an automative icon, and its newest, soon-to-be legendary model, the Alfa Romeo 33 Stradale.
In 1967, Alfa Romeo created the 33 Stradale, considered one of the most beautiful automobiles of all time. In 2023, Alfa Romeo embarked on creating an heir to this legendary vehicle, producing just thirty-three cars that update and celebrate the famous original.
In its more than 110-year history, Alfa Romeo has produced cars admired for their design and performance. Henry Ford said he tipped his hat whenever an Alfa Romeo went by. And Enzo Ferrari, who drove an Alfa Romeo before becoming a great automaker himself, once remarked that “at Alfa Romeo they know how to sew gloves for flies.”
This book tells the story of the car’s history and epic redesign in the words of its makers, from the CEO who conceived the project, to the style director who reimagined its elegant lines, to the engineers who made its extraordinary performance a reality. Readers enter into the style center itself, viewing early drafts and the process of creating the prototype, and eventually the models customized for collectors worldwide, each of whom paid a high price for these exclusive vehicles before a single one was even produced.
Reviews
"First unveiled in 1967, the original 33 Stradale became an instant legend—an emblem of Alfa Romeo’s dedication to design precision and engineering excellence. In 2023, the carmaker revisited this masterpiece, blending its historic elegance with state-of-the-art technology to create a modern homage that both honors and evolves the original. Alfa Romeo 33 Stradale is more than a book—it’s a visual and narrative journey through the reinvention of an icon. Join Stellantis COO Jean-Philippe Imparato, Alfa Romeo Chief Designer Alejandro Mesonero-Romanos, and other key figures as they reflect on the creative and technical challenges behind this remarkable project. With exclusive, never-before-seen images—from early sketches to final prototype—this volume offers an intimate look at automotive artistry in motion, and is set for release in September 2025." — UPSCALE LIVING MAGAZINE
"Alfa Romeo 33 Stradale: The Courage to Dream by Cristiano Fioro et al (Rizzoli) A lavish celebration of design and daring, the book traces the lineage of one of the world’s most admired automobiles, from its 1967 debut to its exclusive 2023 reinterpretation—limited to just thirty-three hand-crafted cars. With rare access to the Alfa Romeo style center, the book reveals early sketches, prototypes, and the meticulous process of reimagining the Stradale’s sinuous lines for a new generation. Featuring insights from the CEO, designers, and engineers, this volume situates the Stradale within Alfa Romeo’s storied 110-year history, where elegance and performance have long converged. A collector’s treasure, it chronicles the rebirth of an icon destined for legend." — INDULGE
