The Business Book

Big Ideas Simply Explained

Part of DK Big Ideas

Author DK
Paperback
$21.99 US
| $28.99 CAN
On sale Nov 20, 2018 | 352 Pages | 9781465475886

See Additional Formats
How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?

Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.

This fascinating new edition features:

  • More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and “Big Data” to Kaizen and cash flow
  • Simple explanations, bold infographics, and step-by-step diagrams that untangle knotty concepts, and witty illustrations
  • Key quotes from prominent figures from business history – from Andrew Carnegie to Warren Buffet
  • Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the “gig” economy, black swans, and AI

The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject.


The Big Ideas series



With more than 13 million copies sold across 130 countries and in 39 languages, DK’s award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book, and The Maths Book.

"Business is fascinating, made even more so by the 360-degree view offered [in The Business Book] on leadership, history, marketing, manufacturing, and all the other disciplines that comprise modern-day corporations." – Booklist

"[The Business Book] is definitely a title worth having in the collection." – Voice of Youth Advocates (VOYA) Magazine

"More than a well-designed cheat sheet, The Business Book is a title that a young entrepreneur can dive into for valuable factoids to impress a potential investor, keeping the conversation going at a networking event or to simply fill in some knowledge gaps." – Success.com

We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in.
 
From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books. 

https://www.dk.com/ View titles by DK

Educator Guide for The Business Book

Classroom-based guides appropriate for schools and colleges provide pre-reading and classroom activities, discussion questions connected to the curriculum, further reading, and resources.

(Please note: the guide displayed here is the most recently uploaded version; while unlikely, any page citation discrepancies between the guide and book is likely due to pagination differences between a book’s different formats.)

About

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?

Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.

This fascinating new edition features:

  • More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and “Big Data” to Kaizen and cash flow
  • Simple explanations, bold infographics, and step-by-step diagrams that untangle knotty concepts, and witty illustrations
  • Key quotes from prominent figures from business history – from Andrew Carnegie to Warren Buffet
  • Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the “gig” economy, black swans, and AI

The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject.


The Big Ideas series



With more than 13 million copies sold across 130 countries and in 39 languages, DK’s award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book, and The Maths Book.

Reviews

"Business is fascinating, made even more so by the 360-degree view offered [in The Business Book] on leadership, history, marketing, manufacturing, and all the other disciplines that comprise modern-day corporations." – Booklist

"[The Business Book] is definitely a title worth having in the collection." – Voice of Youth Advocates (VOYA) Magazine

"More than a well-designed cheat sheet, The Business Book is a title that a young entrepreneur can dive into for valuable factoids to impress a potential investor, keeping the conversation going at a networking event or to simply fill in some knowledge gaps." – Success.com

Author

We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in.
 
From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books. 

https://www.dk.com/ View titles by DK

Guides

Educator Guide for The Business Book

Classroom-based guides appropriate for schools and colleges provide pre-reading and classroom activities, discussion questions connected to the curriculum, further reading, and resources.

(Please note: the guide displayed here is the most recently uploaded version; while unlikely, any page citation discrepancies between the guide and book is likely due to pagination differences between a book’s different formats.)

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