You Don't Need Me to Tell You This If you've been paying any attention at all, you already know: work isn't working.
If you're a boss, you're probably frustrated, confused, and under a lot of pressure. You see missed opportunities and broken promises.
And if you're working for a boss, my guess is that you're feeling the very same thing.
The problem lies with us.
It's due to decisions we unknowingly made years ago, to the indoctrination we force on each other, and to our terrible reflex to double down when things get hard. We're getting better and better at making it worse.
This is a short book about a fork in the road, about a decision we all get to make. Each of us can show up in our own way, but the choice is the same: to lead, to create work that matters, and to find the magic that happens when we are lucky enough to cocreate with people who care.
We can do well and do better at the same time. In fact, it's the only useful way forward. We can create the best job someone ever had, the best experience any customer can imagine-and build organizations that are regenerative, resilient, and powerful.
We've lived with the grind for so long that it's easy to imagine that we're stuck with it, but better is within our reach.
Copyright © 2023 by Seth Godin. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
