Out of the Shadows, Into the Streets!

Transmedia Organizing and the Immigrant Rights Movement

Foreword by Manuel Castells
Hardcover
$35.00 US
| $47.00 CAN
On sale Oct 24, 2014 | 296 Pages | 9780262028202
An exploration of social movement media practices in an increasingly complex media ecology, through richly detailed cases of immigrant rights activism.

For decades, social movements have vied for attention from the mainstream mass media—newspapers, radio, and television. Today, many argue that social media power social movements, from the Egyptian revolution to Occupy Wall Street. Yet, as Sasha Costanza-Chock reports, community organizers know that social media enhance, rather than replace, face-to-face organizing. The revolution will be tweeted, but tweets alone do not the revolution make. In Out of the Shadows, Into the Streets! Costanza-Chock traces a much broader social movement media ecology. Through a richly detailed account of daily media practices in the immigrant rights movement, the book argues that there is a new paradigm of social movement media making: transmedia organizing. Despite the current spotlight on digital media, Costanza-Chock finds, social movement media practices tend to be cross-platform, participatory, and linked to action. Immigrant rights organizers leverage social media creatively, even as they create media ranging from posters and street theater to Spanish-language radio, print, and television.

Drawing on extensive interviews, workshops, and media organizing projects, Costanza-Chock presents case studies of transmedia organizing in the immigrant rights movement over the last decade. Chapters focus on the historic mass protests against the anti-immigrant Sensenbrenner Bill; coverage of police brutality against peaceful activists; efforts to widen access to digital media tools and skills for low-wage immigrant workers; paths to participation in DREAM activism; and the implications of professionalism for transmedia organizing. These cases show us how savvy transmedia organizers work to strengthen movement identity, win political and economic victories, and transform public consciousness forever.

Out of the Shadows, Into the Streets! Transmedia Organizing and the Immigrant Rights Movement is a fascinating and liberating study of the social media used by various DREAMer factions, and this is not surprising, coming as it does from a communications and media scholar, but where it clearly stakes out its own space (a feature seen as important for this overall population and its subparts) is Costanza-Chock's sense that the overall movement has international roots and that this accounts for its widespread influence and modest successes.—The Journal of Higher Education
Sasha Costanza-Chock (they/them or she/her) is Associate Professor of Civic Media at MIT, a Faculty Associate at the Berkman-Klein Center for Internet & Society at Harvard University, a board member of Allied Media Projects (alliedmedia.org), and the author of numerous articles and two books. Their first book is Out of the Shadows, Into the Streets! Transmedia Organizing and the Immigrant Rights Movement (MIT Press).

Manuel Castells is Professor of Communication and the Wallis Annenberg Chair in Communication Technology and Society at the Annenberg School for Communication, University of Southern California, as well as Professor Emeritus of Sociology and Planning at the University of California, Berkeley, Research Professor at the Open University of Catalonia, and Marvin and Joanne Grossman Distinguished Visiting Professor of Technology and Society at MIT. He is the author of, among other books, the three-volume work The Information Age: Economy, Society, and Culture.

About

An exploration of social movement media practices in an increasingly complex media ecology, through richly detailed cases of immigrant rights activism.

For decades, social movements have vied for attention from the mainstream mass media—newspapers, radio, and television. Today, many argue that social media power social movements, from the Egyptian revolution to Occupy Wall Street. Yet, as Sasha Costanza-Chock reports, community organizers know that social media enhance, rather than replace, face-to-face organizing. The revolution will be tweeted, but tweets alone do not the revolution make. In Out of the Shadows, Into the Streets! Costanza-Chock traces a much broader social movement media ecology. Through a richly detailed account of daily media practices in the immigrant rights movement, the book argues that there is a new paradigm of social movement media making: transmedia organizing. Despite the current spotlight on digital media, Costanza-Chock finds, social movement media practices tend to be cross-platform, participatory, and linked to action. Immigrant rights organizers leverage social media creatively, even as they create media ranging from posters and street theater to Spanish-language radio, print, and television.

Drawing on extensive interviews, workshops, and media organizing projects, Costanza-Chock presents case studies of transmedia organizing in the immigrant rights movement over the last decade. Chapters focus on the historic mass protests against the anti-immigrant Sensenbrenner Bill; coverage of police brutality against peaceful activists; efforts to widen access to digital media tools and skills for low-wage immigrant workers; paths to participation in DREAM activism; and the implications of professionalism for transmedia organizing. These cases show us how savvy transmedia organizers work to strengthen movement identity, win political and economic victories, and transform public consciousness forever.

Reviews

Out of the Shadows, Into the Streets! Transmedia Organizing and the Immigrant Rights Movement is a fascinating and liberating study of the social media used by various DREAMer factions, and this is not surprising, coming as it does from a communications and media scholar, but where it clearly stakes out its own space (a feature seen as important for this overall population and its subparts) is Costanza-Chock's sense that the overall movement has international roots and that this accounts for its widespread influence and modest successes.—The Journal of Higher Education

Author

Sasha Costanza-Chock (they/them or she/her) is Associate Professor of Civic Media at MIT, a Faculty Associate at the Berkman-Klein Center for Internet & Society at Harvard University, a board member of Allied Media Projects (alliedmedia.org), and the author of numerous articles and two books. Their first book is Out of the Shadows, Into the Streets! Transmedia Organizing and the Immigrant Rights Movement (MIT Press).

Manuel Castells is Professor of Communication and the Wallis Annenberg Chair in Communication Technology and Society at the Annenberg School for Communication, University of Southern California, as well as Professor Emeritus of Sociology and Planning at the University of California, Berkeley, Research Professor at the Open University of Catalonia, and Marvin and Joanne Grossman Distinguished Visiting Professor of Technology and Society at MIT. He is the author of, among other books, the three-volume work The Information Age: Economy, Society, and Culture.