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Design Research

Methods and Perspectives

Edited by Brenda Laurel
Preface by Peter Lunenfeld
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Hardcover
$59.95 US
| $78.95 CAN
16 per carton
On sale Oct 24, 2003 | 336 Pages | 9780262122634

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How the tools of design research can involve designers more directly with objects, products and services they design; from human-centered research methods to formal experimentation, process models, and application to real world design problems.

The tools of design research, writes Brenda Laurel, will allow designers "to claim and direct the power of their profession." Often neglected in the various curricula of design schools, the new models of design research described in this book help designers to investigate people, form, and process in ways that can make their work more potent and more delightful. "At the very least," Peter Lunenfeld writes in the preface, "design research saves us from reinventing the wheel. At its best, a lively research methodology can reinvigorate the passion that so often fades after designers join the profession."

The goal of the book is to introduce designers to the many research tools that can be used to inform design as well as to ideas about how and when to deploy them effectively. The chapter authors come from diverse institutions and enterprises, including Stanford University, MIT, Intel, Maxis, Studio Anybody, Sweden's HUMlab, and Big Blue Dot. Each has something to say about how designers make themselves better at what they do through research, and illustrates it with real world examples—case studies, anecdotes, and images. Topics of this multi-voice conversation include qualitative and quantitative methods, performance ethnography and design improvisation, trend research, cultural diversity, formal and structural research practice, tactical discussions of design research process, and case studies drawn from areas as unique as computer games, museum information systems, and movies. Interspersed throughout the book are one-page "demos," snapshots of the design research experience. Design Research charts the paths from research methods to research findings to design principles to design results and demonstrates the transformation of theory into a richly satisfying and more reliably successful practice.

...an indispensable resource for everyone in the field.—I.D.—

...this is a book to turn your career inside out with serious examination and reflection.

—Book Bytes—
10 Preface The Design Cluster Peter Lunenfeld
16 Introduction Muscular Design Brenda Laurel
20 Acknowledgments Brenda Laurel
People
22 Section Introduction The Changing Role of Research Christopher Ireland
23 Qualitative Methods: From Boring to Brilliant Christopher Ireland
30 Ethnography and Critical Design Practice Tim Plowman
39 The Paradox of Design Research Bonnie McDaniel Johnson
41 Designing for the New Old Eric Dishman
49 Demo Design Improvisation Brenda Laurel
55 Hispanic Culture in Design Research Carlos Santos
63 Overview of Quantitative Methods in Design Research Stacey Purpura
70 User Requirements Abbe Don & Jeff Petrick
Form
82 Section Introduction Design (As) Research Anne Burdick
83 Speculation, Serendipity and Studio Anybody Lisa Grocott
94 Toward a Definition of the Decorational Denise Gonzales Crisp
101 Demo DesignWriting Anne Burdick
109 Sensory Anomalies Michael Naimark
118 Spontaneous Cinema as Design Practice Rachel Strickland
129 Game Forms for New Outcomes Emma Westecott
135 Strategy, Tactics and Heuristics for Research Rob Tow
Process
144 Section Introduction Test Pilots Brenda Laurel
145 Bringing Clarity to the "Fuzzy Front End" Darrel Rhea
155 Research Methods for Designing Effective Experiences Nathan Shedroff
164 Enabling Design Sean Donahue
172 Non-Assumptive Research Dorothy Deasy
176 Play as Research Eric Zimmerman
185 Demo Creating a Culture of Design Research Eric Zimmerman
193 Interdisciplinary Design Research Patrik Svensson
201 Conceptual Designs BJ Fogg
212 Moving Your Idea Through Your Organization Christoph Loch
221 Demo Vibe-Hunting Somi Kim
225 Living Proof Tracy Moon
234 Research to Fuel the Creative Process David Canaan
Action
242 Section Introduction Reports from the Field Brenda Laurel
244 "You Can't Bring That Game to School!" Henry Jenkins, Kurt Squire & Philip Tan
253 SimSmarts Will Wright and Brenda Laurel
260 Social Impact by Design Darion Rapoza
268 Researching America's Army Margaret Davis Et Al.
276 A Virtual Walk on the Moon Bruce Damer
285 Demo Mobium Jin Hyun Park
293 Research and the Movies Buffy Shutt
301 Research and Design for Kids Jan Craige Singer
309 Real Brand Alignment Davis Masten
316 Conclusion Beauty, Brains and Bravery Brenda Laurel
317 References and Acknowledgments
323 Index
329 Biographies

About

How the tools of design research can involve designers more directly with objects, products and services they design; from human-centered research methods to formal experimentation, process models, and application to real world design problems.

The tools of design research, writes Brenda Laurel, will allow designers "to claim and direct the power of their profession." Often neglected in the various curricula of design schools, the new models of design research described in this book help designers to investigate people, form, and process in ways that can make their work more potent and more delightful. "At the very least," Peter Lunenfeld writes in the preface, "design research saves us from reinventing the wheel. At its best, a lively research methodology can reinvigorate the passion that so often fades after designers join the profession."

The goal of the book is to introduce designers to the many research tools that can be used to inform design as well as to ideas about how and when to deploy them effectively. The chapter authors come from diverse institutions and enterprises, including Stanford University, MIT, Intel, Maxis, Studio Anybody, Sweden's HUMlab, and Big Blue Dot. Each has something to say about how designers make themselves better at what they do through research, and illustrates it with real world examples—case studies, anecdotes, and images. Topics of this multi-voice conversation include qualitative and quantitative methods, performance ethnography and design improvisation, trend research, cultural diversity, formal and structural research practice, tactical discussions of design research process, and case studies drawn from areas as unique as computer games, museum information systems, and movies. Interspersed throughout the book are one-page "demos," snapshots of the design research experience. Design Research charts the paths from research methods to research findings to design principles to design results and demonstrates the transformation of theory into a richly satisfying and more reliably successful practice.

Reviews

...an indispensable resource for everyone in the field.—I.D.—

...this is a book to turn your career inside out with serious examination and reflection.

—Book Bytes—

Table of Contents

10 Preface The Design Cluster Peter Lunenfeld
16 Introduction Muscular Design Brenda Laurel
20 Acknowledgments Brenda Laurel
People
22 Section Introduction The Changing Role of Research Christopher Ireland
23 Qualitative Methods: From Boring to Brilliant Christopher Ireland
30 Ethnography and Critical Design Practice Tim Plowman
39 The Paradox of Design Research Bonnie McDaniel Johnson
41 Designing for the New Old Eric Dishman
49 Demo Design Improvisation Brenda Laurel
55 Hispanic Culture in Design Research Carlos Santos
63 Overview of Quantitative Methods in Design Research Stacey Purpura
70 User Requirements Abbe Don & Jeff Petrick
Form
82 Section Introduction Design (As) Research Anne Burdick
83 Speculation, Serendipity and Studio Anybody Lisa Grocott
94 Toward a Definition of the Decorational Denise Gonzales Crisp
101 Demo DesignWriting Anne Burdick
109 Sensory Anomalies Michael Naimark
118 Spontaneous Cinema as Design Practice Rachel Strickland
129 Game Forms for New Outcomes Emma Westecott
135 Strategy, Tactics and Heuristics for Research Rob Tow
Process
144 Section Introduction Test Pilots Brenda Laurel
145 Bringing Clarity to the "Fuzzy Front End" Darrel Rhea
155 Research Methods for Designing Effective Experiences Nathan Shedroff
164 Enabling Design Sean Donahue
172 Non-Assumptive Research Dorothy Deasy
176 Play as Research Eric Zimmerman
185 Demo Creating a Culture of Design Research Eric Zimmerman
193 Interdisciplinary Design Research Patrik Svensson
201 Conceptual Designs BJ Fogg
212 Moving Your Idea Through Your Organization Christoph Loch
221 Demo Vibe-Hunting Somi Kim
225 Living Proof Tracy Moon
234 Research to Fuel the Creative Process David Canaan
Action
242 Section Introduction Reports from the Field Brenda Laurel
244 "You Can't Bring That Game to School!" Henry Jenkins, Kurt Squire & Philip Tan
253 SimSmarts Will Wright and Brenda Laurel
260 Social Impact by Design Darion Rapoza
268 Researching America's Army Margaret Davis Et Al.
276 A Virtual Walk on the Moon Bruce Damer
285 Demo Mobium Jin Hyun Park
293 Research and the Movies Buffy Shutt
301 Research and Design for Kids Jan Craige Singer
309 Real Brand Alignment Davis Masten
316 Conclusion Beauty, Brains and Bravery Brenda Laurel
317 References and Acknowledgments
323 Index
329 Biographies
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