PowerofHabit978-0-385-66974-02-197x300Tomorrow SXSW begins. And as you may know the festival in recent years has expanded past music. This year our author Charles Duhigg is presenting a lecture called “The Science of Habits: Why We Do What We Do” on Sunday March 10.

Why do some people and companies seem to change easily, while others struggle for years? How do firms like Target, Apple and Proctor and Gamble anticipate (and manipulate) shoppers’ habits? Why was the product Febreze a flop – until consumer psychologists figured out to target one specific cleaning habit, and it became a $1 billion hit? In the past decade, neurology, sociology and economic psychology have revolutionized our understanding of habits. Go into neurology laboratories where amnesiacs re-learn their most basic habits, and corporate boardrooms where shoppers’ habits are turned on and off like flicking a switch. The author, Charles Duhigg, is an investigative reporter at the New York Times. His book on the science of habits will be Random House’s major spring 2012 release.

SUNDAY, MARCH 11th

Charles Duhigg

“The Science of Habits: Why We Do What We Do”

Book Reading 

Austin Convention Center

Ballroom G

11:00AM -11:20AM

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Charles Duhigg Presents at SXSW!!

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